Email pricing
Pay per email sent.
One price per email type. Dedicated IPs are billed monthly, and custom domain setup is free.
- Custom domain setup free
- GST invoice on every charge
- ₹ INR or $ USD
Showing prices for messages sent to
Pricing current as of October 2026. Prices in ₹ INR, excluding 18% GST.
India
Email pricing
One price per email for each email type, plus attachments by size.
| Email type | EmailPrice per unit shown |
|---|---|
| Transactional Email | ₹0.08/email |
| Marketing Email | ₹0.08/email |
| Email OTP | ₹0.08/email |
| Attachments | ₹0.01/MB |
Prices exclude 18% GST. Prices may change; this page shows the current rates.
Volume pricing (indicative, applied on request)
Pay less per email as volume grows
The table prices each block of emails in a month at its own slab's rate. Volume pricing is not applied automatically: talk to sales to activate it, and sales confirms the rate for your account.
| Monthly volume | Transactional EmailPrice per email | Savingvs base rate | Emails in the slab |
|---|---|---|---|
| Up to 10 lakh | ₹0.08 | Base rate | 1 – 10,00,000 |
| 10–25 lakh | ₹0.078 | 2.5% | 10,00,001 – 25,00,000 |
| 25–50 lakh | ₹0.076 | 5% | 25,00,001 – 50,00,000 |
| 50 lakh–1 crore | ₹0.074 | 7.5% | 50,00,001 – 1,00,00,000 |
| 1 crore+ | Custom: talk to sales | — | 1,00,00,001+ |
The same discounts apply to Transactional Email, Marketing Email and Email OTP. Attachments stays at the listed rate.
Example: 12,00,000 Transactional Email in a month. 10,00,000 × ₹0.08 + 2,00,000 × ₹0.078 = ₹95,600.00 + GST
Volume discounts come with the Growth, Enterprise and Premium plans. Compare plans
India
Dedicated IP and domain pricing
A dedicated sending IP is billed monthly. Custom domain setup is free.
| Item | Price |
|---|---|
| Dedicated IP | ₹2,000/month |
| Custom Domain Setup | Free |
Prices exclude 18% GST. Prices may change; this page shows the current rates.
AI add-ons
Optional AI features for email. Pay only when you use them.
| Add-on | PricePay per use |
|---|---|
| AI Subject Line Generator | ₹0.25/request |
| AI Email Body Writer | ₹0.5/1K tokens |
| AI Spam Score Check | ₹0.1/check |
Estimate your monthly email cost
Pick an email type and a monthly volume.
12,00,000 emails (12 lakh)
Indicative only: volume slabs are applied on request.
| Slab | Emails | Rate/email | Cost |
|---|---|---|---|
| Up to 10 lakh | 10,00,000 | ₹0.08 | ₹80,000.00 |
| 10–25 lakh | 2,00,000 | ₹0.078 | ₹15,600.00 |
- Subtotal
- ₹95,600.00
- GST (18%)
- ₹17,208.00
- Estimated monthly total
- ₹1,12,808.00
Committed-use discounts
Sending more than 1 crore emails a month, or ready to commit to an annual volume? Talk to sales about a custom rate beyond the volume slabs.
Email pricing FAQs
A transactional email is ₹0.08/email. Every email type is listed in the email rates table. Prices are in ₹ INR and exclude 18% GST.
By size: ₹0.01/MB.
Custom domain setup is free.
Yes. Use the SMTP relay as a drop-in, or the REST API. Both send through the same infrastructure.
Volume pricing is applied on request, not automatically: talk to sales to activate it, and sales confirms the rate for your account. The slab table and calculator are indicative and price each block of a month's volume at its own slab's rate. The slabs cover every per-email type; attachments stay at their listed rate. Volume discounts come with the Growth, Enterprise and Premium plans.
Yes. Customers in India pay in ₹ INR plus 18% GST and get a GST invoice on every charge. Customers elsewhere pay in $ USD.
No. Money you add to your wallet never expires on any plan.
Talk to sales about email pricing
Tell us your monthly volume and what you plan to send. We will confirm your rate for your account.