WhatsApp pricing
Pay per message, by Meta category.
The official WhatsApp Business API, with one price per message in each Meta category. Your business number and chatbot are billed monthly.
- Official WhatsApp Business API
- GST invoice on every charge
- ₹ INR or $ USD
Showing prices for messages sent to
Pricing current as of October 2026. Prices in ₹ INR, excluding 18% GST.
India
WhatsApp pricing by Meta category
Meta prices WhatsApp by message category: marketing, utility, authentication and service. Each category has one price.
| Meta category | WhatsAppPrice per unit shown |
|---|---|
| Marketing Conversation | ₹0.875/message |
| Utility Conversation | ₹0.15/message |
| Authentication (OTP)OTP and passcodes | ₹0.15/message |
| Service (user-initiated) | Free |
Prices exclude 18% GST. Prices may change; this page shows the current rates.
Volume pricing (indicative, applied on request)
Pay less per message as volume grows
The table prices each block of messages in a month at its own slab's rate. Volume pricing is not applied automatically: talk to sales to activate it, and sales confirms the rate for your account.
| Monthly volume | Marketing ConversationPrice per message | Savingvs base rate | Messages in the slab |
|---|---|---|---|
| Up to 10 lakh | ₹0.875 | Base rate | 1 – 10,00,000 |
| 10–25 lakh | ₹0.83125 | 5% | 10,00,001 – 25,00,000 |
| 25–50 lakh | ₹0.7875 | 10% | 25,00,001 – 50,00,000 |
| 50 lakh–1 crore | ₹0.74375 | 15% | 50,00,001 – 1,00,00,000 |
| 1 crore+ | Custom: talk to sales | — | 1,00,00,001+ |
The same discounts apply to Marketing Conversation and Utility Conversation. Authentication (OTP) and Service (user-initiated) stay at the listed rate.
Example: 12,00,000 Marketing Conversation in a month. 10,00,000 × ₹0.875 + 2,00,000 × ₹0.83125 = ₹10,41,250.00 + GST
Volume discounts come with the Growth, Enterprise and Premium plans. Compare plans
India
Number, chatbot and user pricing
Your WhatsApp Business number, chatbot and team users are billed monthly; chatbot setup is one-time.
| Item | Price |
|---|---|
| WA Business Number | ₹1,499/month |
| Chatbot Setup | ₹2,999one-time |
| Chatbot Monthly | ₹999/month |
Prices exclude 18% GST. Prices may change; this page shows the current rates.
AI add-ons
Optional AI features for WhatsApp. Pay only when you use them.
| Add-on | PricePay per use |
|---|---|
| AI Flow Builder | ₹5/flow gen |
| AI Auto-Reply | ₹0.2/reply |
Estimate your monthly WhatsApp cost
Pick a Meta category and a monthly volume.
12,00,000 messages (12 lakh)
Indicative only: volume slabs are applied on request.
| Slab | Messages | Rate/message | Cost |
|---|---|---|---|
| Up to 10 lakh | 10,00,000 | ₹0.875 | ₹8,75,000.00 |
| 10–25 lakh | 2,00,000 | ₹0.83125 | ₹1,66,250.00 |
- Subtotal
- ₹10,41,250.00
- GST (18%)
- ₹1,87,425.00
- Estimated monthly total
- ₹12,28,675.00
Committed-use discounts
Sending more than 1 crore messages a month, or ready to commit to an annual volume? Talk to sales about a custom rate beyond the volume slabs.
WhatsApp pricing FAQs
By Meta message category: marketing, utility, authentication and service. Each category has its own price, listed in the rates table. Prices are in ₹ INR and exclude 18% GST.
A WhatsApp Business number is ₹1,499/month. Chatbot and user fees are listed under Number & chatbot; messages are billed per category as you send.
Yes. Pixabits provides the official WhatsApp Business API as a Meta Business Solution Provider.
Volume pricing is applied on request, not automatically: talk to sales to activate it, and sales confirms the rate for your account. The slab table and calculator are indicative and price each block of a month's volume at its own slab's rate. The slabs cover marketing and utility messages; authentication and service stay at their listed rates. Volume discounts come with the Growth, Enterprise and Premium plans.
Yes. Customers in India pay in ₹ INR plus 18% GST and get a GST invoice on every charge. Customers elsewhere pay in $ USD.
No. Money you add to your wallet never expires on any plan.
Talk to sales about WhatsApp pricing
Tell us your monthly volume by message category. We will confirm your rate for your account.